What are some global trends in the beverages industry? Continue reading to learn.
In the existing food and drinks industry, there are many new consumer trends and lifestyle movements that have been affecting the modern-day market. Nowadays many consumers are ending up being more influenced by conscious drinking and sober curiosity, resulting in a surge in demand for low or no alcohol items and beverages. Nowadays many restaurants and bars have been adjusting to cater for this by offering mocktails and botanical spirits, with a focus on special and fun drinks. Similarly, there has also been a great deal of attention on sustainability within the alcoholic beverages sector. The partner of the activist fund that has stakes in Pernod Ricard, for instance, would know that customers are significantly searching for regionally sourced items. Likewise, the CEO of the parent company of Fuze Beverage would likely acknowledge read more the need for sustainable and health-conscious practices in the drinks sector.
The drinks industry is a growing business segment that has seen considerable development over the past few years. Formed by a variety of customer trends, beverage companies are currently being influenced, by a worldwide emphasis on health and wellness. Functional beverages are an intriguing and modern innovation that is gaining traction across global markets. These beverages aim to provide supplementary health benefits beyond basic hydration through the addition of included ingredients such as vitamins, minerals and bioactive compounds. Examples of these drinks can consist of beverages for energy in addition to prebiotic and probiotic drinks. Other trends that are growing in appeal include ginger shots and kombucha. Those in the drinks industry such as the CEO of the company that owns Kevita, for instance, would agree that this switch towards health focused trends reflects a worldwide health fad that is spreading through a number of industries.
Led by several amazing trends and global food influences, there are a couple of leading cafe drink trends which are dominating the market. With an emphasis on unique and functional drinks, there are a number of interesting new combos which are slowly making their way into worldwide markets. These days, matcha is ending up being a progressively popular alternative to coffee. Acknowledged as a much healthier caffeinated drink alternative, it is coming to be a popular option and staple menu item throughout many cafes around the globe. Similarly, turmeric lattes have been popularised for their restorative qualities, such as for being anti-inflammatory and beneficial for digestion. Lattes, or milk-based drinks and beverages are also rising in popularity with fashionable elements and flavours such as pistachio, making their way into leading coffee chains. It has also become more essential for cafes to offer plant-based options to cater for a wider series of customers. Though trends are constantly altering, it is necessary for coffee bar to remain informed and stay up to date with customer demands.